We loved working with FoH. They were knowledgeable about video and really pushed the project forward. The results have helped us reach new customers at a critical time in our growth. – BILLI REUSS
Our project manager began working hand-in-hand with the company’s product design agency to scope and plan a minute and a half video showcasing the brand’s newly updated offering, including brand, menu, and ordering system.
To do it, our production team developed the shot list, schedule, prop sheet, and advised on other planning documentation such as the script. Front of House worked with a variety of in and out of house partners to source studio time, lighting equipment, and other personnel resources like models and food stylists.
Over three days of studio work, our team – including production manager, videographers, and camera assistants – captured twelve-plus hours of high definition product footage. Shots included various closeups and flybys of the company’s new packaging, seasonal tablescapes, and examples of previously completed custom gifts for industry leading brands like Google, FedEx, Morgan Stanley and others.
Front of House’s post production team cut and compiled raw footage to match the video’s planned storyboard – using elegant text overlays to communicate the updated value propositions. In addition to video editing, our team built custom visual effects and motion graphic overlays that shaped the story by featuring mocked footage of the brand’s new online ordering process.
Totally Chocolate released the official video just in time for that year’s holiday gifting season helping to drive record sales. In addition to featuring the content on its website’s homepage, the company leveraged it as part of a go-to-market communications effort including owned, earned, and shared media to. Additional footage was used to build recut video for various PPC advertising including pre-roll and vertical video delivered through social media platforms like YouTube, Facebook, and Tik-Tok.
If you’re a direct-to-consumer food or beverage brand looking to grow with video or other types of omnichannel marketing expertise, we’d love to support your next project. Let us know how we can help.