Our project manager began working hand-in-hand with the company’s product design agency to scope and plan a minute and a half video showcasing the brand’s newly updated offering, including brand, menu, and ordering system.

Pre-Production

To do it, our production team developed the shot list, schedule, prop sheet, and advised on other planning documentation such as the script. Front of House worked with a variety of in and out of house partners to source studio time, lighting equipment, and other personnel resources like models and food stylists.

Production

Over three days of studio work, our team – including production manager, videographers, and camera assistants – captured twelve-plus hours of high definition product footage. Shots included various closeups and flybys of the company’s new packaging, seasonal tablescapes, and examples of previously completed custom gifts for industry leading brands like Google, FedEx, Morgan Stanley and others.

Post Production

Front of House’s post production team cut and compiled raw footage to match the video’s planned storyboard – using elegant text overlays to communicate the updated value propositions. In addition to video editing, our team built custom visual effects and motion graphic overlays that shaped the story by featuring mocked footage of the brand’s new online ordering process.