Front
of House
A Hospitality & Entertainment Marketing Agency
Hospitality and entertainment brands face unique marketing challenges. FoH’s marketing operations framework was built to help solve them. Our team combines deep industry experience with the enterprise-capable marketing team, tools, and strategy you need to make it successful.
Services
Branding /
Content /
Communications /
Digital
Out-of-Home /
WHAT WE OFFER
Focus on what drives your brand, we'll get the message out.
Recognition & Awards
150
Years of Experience
730
Regional & National Awards
320
Professional Marketers
3500
Projects Nationally
“Love working with the FoH crew. They definitely know their business and have always been hugely helpful in implementing our day-to-day marketing strategy so I could work on strategy.”
J&D's Foods
“The Front of House team is exceptional. Their team has been instrumental in helping get the word out about our brand. We're a small team, so it really worked to help us keep cost down and revenue up.”
Front of House is great. We loved working with them on our new website. The team is professional, creative, and fun as well as understanding the business inside and out. Can't recommend them enough.
OUR CAPABILITIES
The full-stack marketing resources you need to build better brand experiences
01
Strategy
Our team of integrated strategists leverage decades of omnichannel communications experience to build the type marketing strategies that are driving today's most popular communications.
02
Creative
We offer a full-stack creative resources ranging from graphic designers to studio-level production experts capable of delivering multimedia creatives that drive your most important business objectives.
03
Technical
We offer deep technical expertise that goes well beyond websites. From building your digital footprint to deep platform integration, we help hospitality and entertainment business leverage technology.
04
Operations
Our shared marketing operations backbone was purpose-built to help organizations like yours spend less time on day-to-day marketing tasks and more time running your business.
MEET OUR TEAM
FoH offers a unique blend of hospitality and marketing expertise you need to grow quickly.
Rion Haber
Director of Strategy
Doug McIntyre
Director of Operations
Sean Majors
Content Director
Corey Stewart
Creative Director
Anna-Ballew
Communications Manager
Tevin Anderson
Digital Director
Current & Past Clients
Hospitality Marketing Insights
FREQUENTLY ASKED QUESTIONS
Is Front of House the Marketing Agency Solution for Me?
What size clients do you handle?
Since we work with clients in a variety of business models, it can be difficult to qualify our target audience with a standard set of metrics; what’s sizable enough to carry marketing support in some businesses, isn’t in others. FoH clients typically have gross revenues of at least five hundred thousand annually but also range into mid-market and enterprise brands with revenues into the hundreds of millions.
We encourage you to reach out with a quick email describing your organization, its needs, potential budget, and a description of your upcoming project. This should give us a better sense of whether Front of House would be a good fit for you. If it works out, we’ll set up a discovery call to learn more. If it doesn’t, we work with a variety of partners and can, more than likely, provide a referral to a trusted expert who might be a better fit.
How much do your services cost?
Since the goals, as well as the type and volume of services we deploy to achieve them, vary between clients, there’s no fixed service costs. With some important retainer exceptions (such as standalone design work), we do not work with budgets below $1500 monthly (Though it should be noted that services at this level are limited).
While we do love working with emerging artists and organizations, our goal isn’t to put an undue financial burden on you or your business or deliver half baked communications at scale. It’s important to understand that whether you’re a single standup comic or a global cruise line, marketing is an investment in your growth. Typically a marketing budget should be about 7% to 15% of your total revenue depending on how aggressive your strategy is.
You may want to see our blog about marketing your entertainement brand on the cheap.
Do you have any pre-packaged services?
We have three pre-packaged services - with each including commonly grouped marketing services including content marketing, digital marketing, and communications outreach. However, since there are many factors that can influence the cost of these services, they are not pre-priced. They are intended to serve as starting points, but may be expanded based on your organization’s unique wants or needs. They may not be reduced as they are based on predetermined economies of scale.
Do you have a specific approach?
Yes, we focus on integrated marketing. The approach uses a combination of full-stack marketing capabilities, embedded partnerships, and channel based expertise that allows us to deliver a seamless omnichannel story about your brand. Read more about how integrated marketing works and its potential outcomes and benefits here.
How do you collaborate with clients?
We use a range of strategies and tools to collaborate with clients - whenever possible embedding directly into their existing operational infrastructure. Our collaborative approach is flexible though and our style can vary depending on the volume of stakeholders, organizational structure, and the type/scale of services deployed.
Our technical stack includes collaborative project management, chat, prototyping, and collaborative video editing software as well as cloud-based doc and spreadsheet programs. Not all of these tools will be used on every project, but they represent a good first look at how we’ll work with you. If you don’t already have internal collaborative tools, let us know and we can provide a range of free/low-cost options. We use chat and regular and ongoing “sprint” meetings for real-time communication.
For a variety of reasons, including protecting other internal business processes and our employees personal space, we don’t generally collaborate with clients over email beyond the scoping process or by text.
How do you gather local multimedia content?
Multimedia onsite content development is one of the trickiest aspects of our work, but we’ve spent over a decade building a nationwide network of top-notch creative resources and a system for managing them that makes it all work. While it would be impossible to cover every potential localality, we do have regional satellite offices in six major cities, each working with a distributed pool of creatives who are already tapped into our collaborative tools ranging from videographers to local studios to audio engineers.
Do you run social and other types of ads?
Yes, we handle a wide range of display and PPC advertising campaigns, but typically do so as part of a larger engagement. Front of House focuses on an omnichannel approach, If you’re looking only for siloed advertising campaigns, but we have several trusted partners we can refer you to for that.
How big is your team and what’s your experience in my vertical?
Our client facing team comprises about forty members with expertise from around the marketing ecosystem. Our expanded team, including regional contractors, specialists, and third-party partners is about sixty. Our dual layer organizational structure uses focus-area driven pods to ensure subject matter expertise and empowers them with various specialists from strategists to creatives to technologists. For instance, our nightlife and entertainment pod is able to build strategy for and implement social media marketing, but calls on a variety of subject matter experts to implement it.
Is your team available on nights and weekends?
On a limited basis. While it would be impossible to keep our full team in the office every weekend, we always have at least one community manager in your vertical and one project manager on staff who can work collaboratively to resolve immediate challenges. On-call team members have direct access to SPOCs and their emergency contact information, should a business emergency arise.
How involved will I be in marketing once we start working together?
Our job is to execute the marketing strategies agreed to, on your behalf. To that end, our goal is to involve you directly in scheduled strategy and feedback sessions on a regular basis, but limit your exposure to the day-to-day minusca. While each client is interested in differing levels of involvement we’ve found that the best, most impactful results come from an iterative cycle of strategy, implementation, review, and onsite feedback. That allows you to stay focused on what you’re good at, maintain critical oversight, and still allow us to work as needed.
We offer processes for you to submit real time feedback on social media, email, and communications drafts via our publishing platforms, but the frequency with which you use them is up to you. We are fully self-sustaining and outside of sprint based communications and feedback on direct questions, don’t require regular feedback. To avoid simultaneous, duplicate, and split communications, we do not allow multiple teams to manage any comms process simultaneously. When we are managing these platforms, we expect all communications and feedback to be delivered through the channels provided.