You’d be as likely to find the area’s vintners drinking a $10,000 bottle of wine as you would doing it in a faded t-shirt and cowboy boots; they wanted to be viewed as “small batch”, while projecting the sophistication of the wines they produced, at a global scale. Our creative team used a mood board to build consensus around a style that combined organic wood, brick, soil, and of course, wine elements with strong typography and weathered structural lines to convey the feel of an urban general store. Our brand package included logos and lockups in a variety of formats as well as various color, font, and image selection guidelines organized into a style guide that could be easily shared with brand partners.
“FoH’s team is the best in the business. We worked with them to create and implement our day-to-day marketing strategy iterating on it until we got the results we wanted. They’re very responsive with a creative team that quickly understood what we were going for and executed well on a regular basis.”– Sean Majors, Fmr Creative Director/GM